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30-minute social media marketing [electronic resource] : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.

by Gunelius, Susan.

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New York : McGraw-Hill, c2011.

Internet marketing.

Online social networks.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=69FF5FB6-AB9D-4C26-8845-DA22ED9C10C2 This title is available online; click here to access

9780071748650 (electronic bk.)

0071748652 (electronic bk.)

1 online resource (ix, 260 p.) : ill.

Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.

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