HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
Hill, Dan, 1959-
Subjects
Advertising -- Psychological aspects.
Decision making -- Psychological aspects.
Advertising -- Research.
Emotions.
Browse Catalog
by author:
Hill, Dan, 1959-
by title:
About face : the sec...
MARC Display
About face : the secrets of emotionally effective advertising / Dan Hill.
by
Hill, Dan, 1959-
London ; Philadelphia : Kogan Page, 2010.
Subjects
Advertising -- Psychological aspects.
Decision making -- Psychological aspects.
Advertising -- Research.
Emotions.
ISBN:
9780749457570
0749457570
Description:
xii, 196 p. : ill., maps ; 25 cm.
Contents:
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
Requests:
0
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
659.1019 Hi
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.
Login
Help
