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Item Information   Holdings     Summary     More Content       More by this author     Tungate, Mark, 1967-     Subjects     Advertising -- History.     Browse Catalog     by author:      Tungate, Mark, 1967-       by title:      Adland : a global hi...         MARC Display

Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- London ; Philadelphia : Kogan Page, 2007. Subjects Advertising -- History. Electronic Resource http://www.loc.gov/catdir/toc/ecip0716/2007016432.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html ISBN:  9780749448370 : 0749448377 Description:  x, 278 p. : ill. (some col.) ; 24 cm. Contents:  Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.109 Tu Checked In Add Copy to MyList

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