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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Tungate, Mark, 1967-
Subjects
Advertising -- History.
Browse Catalog
by author:
Tungate, Mark, 1967-
by title:
Adland : a global hi...
MARC Display
Adland : a global history of advertising / Mark Tungate.
by
Tungate, Mark, 1967-
London ; Philadelphia : Kogan Page, 2007.
Subjects
Advertising -- History.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip0716/2007016432.html
Electronic Resource
http://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html
ISBN:
9780749448370 :
0749448377
Description:
x, 278 p. : ill. (some col.) ; 24 cm.
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
659.109 Tu
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