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Item Information       Summary     More Content     More by this author     Salzman, Marian L, author.     Subjects     Public relations.     Browse Catalog     by author:      Salzman, Marian L, author.       by title:      Agile PR [electronic...         MARC Display

Agile PR [electronic resource] : expert messaging in a hyper-connected, always-on world / Marian Salzman and the Team at Havas PR. by Salzman, Marian L, author. New York, NY : AMACOM Books, [2017] Subjects Public relations. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=2924956 This title is available online; click here to access Electronic Resource https://samples.overdrive.com/?crid=71cd4842-6572-4fdb-a2c0-ccc32e2f6316&.epub-sample.overdrive.com ISBN:  9780814437889 (electronic bk.) 0814437885 (electronic bk.) 9780814437872 (hardcover) 0814437877 (hardcover) Description:  1 online resource. Contents:  PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. Requests:  0 Summary:  Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.   Copy/Holding information No Item Information

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