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All in startup : launching a new idea when everything is on the line / Diana Kander.

by Kander, Diana, author.

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Hoboken, New Jersey : Wiley, c2014.

Entrepreneurship.

New business enterprises.

9781118857663 (hardback)

1118857666 (hardback)

xviii, 284 pages : illustrations ; 24 cm

"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--

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