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All in startup [electronic resource] : launching a new idea when everything is on the line / Diana Kander.

by Kander, Diana.

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Hoboken, New Jersey : Wiley, c2014.

Entrepreneurship.

New business enterprises.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E5C736BC-B887-4A15-AFBC-F84029FA173F This title is available online; click here to access

9781118857762 (electronic bk.)

1118857763 (electronic bk.)

9781118857670 (electronic bk.)

1118857674 (electronic bk.)

1 online resource.

"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--

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