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Item Information   Holdings     Summary     More Content       More by this author     Kotler, Philip.     Subjects     Venture capital.     Small business -- Finance.     New business enterprises -- Finance.     Browse Catalog     by author:      Kotler, Philip.       by title:      Attracting investors...         MARC Display

Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young. by Kotler, Philip. Hoboken, New Jersey : Wiley, c2004. Subjects Venture capital.   Small business -- Finance.   New business enterprises -- Finance. Electronic Resource http://www.loc.gov/catdir/description/wiley041/2004008610.html Electronic Resource http://www.loc.gov/catdir/toc/ecip0417/2004008610.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0616/2004008610-b.html ISBN:  0471646563 (cloth) : Description:  ix, 246 p. : ill. ; 24 cm. Contents:  Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right! Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.15224 Ko Checked In Add Copy to MyList

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