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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

by Gilmore, James H., 1959-

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Boston, Mass. : Harvard Business School Press, c2007.

Product management.

Consumer behavior.

Consumers' preferences.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip0716/2007017287.html

9781591391456 (hardcover : alk. paper)

xiii, 299 p. : ill. ; 25 cm.

Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.

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