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Item Information   Holdings     Summary     More Content       More by this author     Dubroff, Henry.     Subjects     Small business -- Management.     Market segmentation -- Management.     New business enterprises -- Management..     Browse Catalog     by author:      Dubroff, Henry.       by title:      Battling big box : h...         MARC Display

Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks. by Dubroff, Henry. Franklin Lakes, NJ : Career Press, c2009. Subjects Small business -- Management.   Market segmentation -- Management.   New business enterprises -- Management.. ISBN:  9781601630285 (pbk.) : 160163028X (pbk.) Description:  256 p. ; 21 cm. Contents:  The battle lines are drawn. The power of small -- Moments of truth: can you cut it? -- The plan of attack. Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: Financial management -- Relentless innovation and vision -- Your battle plan: Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Elements of a business plan. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.022 Du Checked In Add Copy to MyList

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