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Be a network marketing leader : build a community to build your empire / Mary Christensen.

by Christensen, Mary, 1951- author.

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New York : AMACOM, c2016.

Multilevel marketing.

Direct marketing.

9780814436820 (pbk.) :

081443682X (pbk.)

viii, 210 pages ; 23 cm

Acknowledgments -- Introduction: it's all in your hands -- Ready to lead -- The power of network marketing -- The first steps to building your empire -- Grow your network -- Developing a community -- Create an upbeat, can-do culture -- Engage your team members on facebook -- Healthy relationships -- healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social media -- Use trade shows and events to expand your prospect pool -- Sponsoring wide and deep -- Learn to communicate -- Effective communication is job #1 -- Use print materials that reflect your best -- Connect with audiences by sharing your story -- Leading your team -- Techniques for creating an engaged community -- Get the benefits of coaching without sapping your time -- How to guide your vulnerable rookies -- Chief cheerleader: celebrate everything! -- How to motivate with competition -- Going forward -- Be a great conductor! -- Embracing change -- your competitive edge -- Conclusion -- Appendixes -- Index -- About the author.

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