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Item Information       Summary     More Content     More by this author     Einstein, Mara, author.     Subjects     Advertising -- History.     Internet advertising -- History.     Subliminal advertising -- History.     Viral marketing -- History.     Browse Catalog     by author:      Einstein, Mara, author.       by title:      Black ops advertisin...         MARC Display

Black ops advertising [electronic resource] : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. by Einstein, Mara, author. New York : OR Books, 2016. Subjects Advertising -- History.   Internet advertising -- History.   Subliminal advertising -- History.   Viral marketing -- History. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=0A623AC6-04E0-43F7-B822-D3CFF290361B This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=0a623ac6-04e0-43f7-b822-d3cff290361b&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1486-1/{00000000-0000-0000-0000-000000000028}Img100.jpg ISBN:  9781944869168 (electronic bk.) 1944869166 (electronic bk.) Description:  1 online resource Requests:  0 Summary:  Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.   Copy/Holding information No Item Information

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