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  • Einstein, Mara, author.
     
     Subjects
     
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  • Advertising -- History.
     
  •  
  • Internet advertising -- History.
     
  •  
  • Subliminal advertising -- History.
     
  •  
  • Viral marketing -- History.
     
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  •  Black ops advertisin...
     
     
     
     MARC Display
    Black ops advertising [electronic resource] : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.
    by Einstein, Mara, author.
    View full image
    New York : OR Books, 2016.
    Subjects
  • Advertising -- History.
  •  
  • Internet advertising -- History.
  •  
  • Subliminal advertising -- History.
  •  
  • Viral marketing -- History.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=0A623AC6-04E0-43F7-B822-D3CFF290361B This title is available online; click here to access
    Electronic Resourcehttp://samples.overdrive.com/?crid=0a623ac6-04e0-43f7-b822-d3cff290361b&.epub-sample.overdrive.com
    Electronic Resourcehttp://images.contentreserve.com/ImageType-100/1486-1/{00000000-0000-0000-0000-000000000028}Img100.jpg
    ISBN: 
    9781944869168 (electronic bk.)
    1944869166 (electronic bk.)
    Description: 
    1 online resource
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    Summary: 
    Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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