HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Einstein, Mara, author.
Subjects
Advertising -- History.
Internet advertising -- History.
Subliminal advertising -- History.
Viral marketing -- History.
Browse Catalog
by author:
Einstein, Mara, author.
by title:
Black ops advertisin...
MARC Display
Black ops advertising [electronic resource] : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.
by
Einstein, Mara, author.
New York : OR Books, 2016.
Subjects
Advertising -- History.
Internet advertising -- History.
Subliminal advertising -- History.
Viral marketing -- History.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=0A623AC6-04E0-43F7-B822-D3CFF290361B
This title is available online; click here to access
Electronic Resource
http://samples.overdrive.com/?crid=0a623ac6-04e0-43f7-b822-d3cff290361b&.epub-sample.overdrive.com
Electronic Resource
http://images.contentreserve.com/ImageType-100/1486-1/{00000000-0000-0000-0000-000000000028}Img100.jpg
ISBN:
9781944869168 (electronic bk.)
1944869166 (electronic bk.)
Description:
1 online resource
Requests:
0
Summary:
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Copy/Holding information
No Item Information
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.