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Item Information   Holdings     Summary     More Content       More by this author     Kim, W. Chan, author.     Subjects     New products.     Market segmentation.     Browse Catalog     by author:      Kim, W. Chan, author.       by title:      Blue ocean strategy ...         MARC Display

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, author. Boston, Massachusetts : Harvard Business Review Press, c2015. Subjects New products.   Market segmentation. ISBN:  9781625274496 (hbk. : alk. paper) : 1625274491 (hbk. : alk. paper) Description:  xxviii, 287 pages : illustrations ; 25 cm Edition:  Expanded edition. Contents:  Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. Requests:  0 Summary:  "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.802 Ki Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 658.802 Kim Checked In Add Copy to MyList Kailua Public Library Adult Nonfiction 658.802 Ki Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 658.802 Ki Checked In Add Copy to MyList Pearl City Public Library Adult Nonfiction 658.802 Ki Checked In Add Copy to MyList

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