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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Richey, Lisa Ann.
Subjects
Economic assistance -- Developing countries.
Celebrities -- Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) -- Social aspects
Consumption (Economics) -- Social aspects.
Browse Catalog
by author:
Richey, Lisa Ann.
by title:
Brand aid : shopping...
MARC Display
Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
by
Richey, Lisa Ann.
Minneapolis : University of Minnesota Press, c2011.
Subjects
Economic assistance -- Developing countries.
Celebrities -- Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) -- Social aspects
Consumption (Economics) -- Social aspects.
ISBN:
9780816665457 (hc : alk. paper)
0816665451 (hc : alk. paper)
9780816665464 (pb : alk. paper) :
081666546X (pb : alk. paper)
Description:
xv, 253 p. : ill. ; 23 cm.
Contents:
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
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Hawaii State Library
Social Science & Philosophy
361.26 Ri
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