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Item Information   Holdings     Summary     More Content       More by this author     Young, Antony, 1964-     Subjects     Branding (Marketing)     Internet marketing.     Social media.     Browse Catalog     by author:      Young, Antony, 1964-       by title:      Brand media strategy...         MARC Display

Brand media strategy : integrated communications planning in the digital era / Antony Young. by Young, Antony, 1964- New York, NY : Palgrave Macmillan, 2014. Subjects Branding (Marketing)   Internet marketing.   Social media. ISBN:  9781137279569 (alk. paper) : 1137279567 (alk. paper) 9781349949755 (paperback) Description:  xii, 242 pages : illustrations ; 25 cm Edition:  Second edition. Contents:  Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women). Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Hawaii State Library Business, Science & Technology 658.827 Yo Checked In   Add Copy to MyList Hilo Public Library Adult Nonfiction 658.827 Young Checked In   Add Copy to MyList Hilo Public Library Adult Nonfiction 658.827 Young Lost 11/21/2017 Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.827 Yo Checked In   Add Copy to MyList Salt Lake-Moanalua Public Library Adult Nonfiction 658.827 Yo Checked In   Add Copy to MyList

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