HSPLS site
HSPLS site
 Search 
 My Account 
 Databases 
 HI Newspaper 
 eBooks/Audiobooks 
 Learning 
 PC Reservation 
 Reading Program 
   
BasicAdvancedPowerHistory
Search:    Refine Search  
> You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM
 
Item Information
 
  Summary
  More Content
 
 More by this author
 
  •  
  • Millman, Debbie.
     
     Subjects
     
  •  
  • Branding (Marketing)
     
  •  
  • Brand name products.
     
  •  
  • Industrial designers -- Interviews.
     
  •  
  • Journalists -- Interviews.
     
     Browse Catalog
      by author:
     
  •  
  •  Millman, Debbie.
     
      by title:
     
  •  
  •  Brand thinking and o...
     
     
     
     MARC Display
    Brand thinking and other noble pursuits [electronic resource] / Debbie Millman ; foreword by Rob Walker.
    by Millman, Debbie.
    View full image
    New York : Allworth Press, c2011.
    Subjects
  • Branding (Marketing)
  •  
  • Brand name products.
  •  
  • Industrial designers -- Interviews.
  •  
  • Journalists -- Interviews.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=A2571FBE-FF3F-4F18-A386-9165083667F2 This title is available online; click here to access
    Electronic Resourcehttp://excerpts.cdn.overdrive.com/FormatType-410/2616-1/A25/71F/BE/BrandThinkingandOtherNoblePursuitsIns9781581158656.epub
    Electronic Resourcehttps://samples.overdrive.com/?crid=A2571FBE-FF3F-4F18-A386-9165083667F2&.epub-sample.overdrive.com
    Electronic Resourcehttp://images.contentreserve.com/ImageType-100/1486-1/{A2571FBE-FF3F-4F18-A386-9165083667F2}Img100.jpg
    ISBN: 
    9781581158649 (electronic bk.)
    1581158645 (electronic bk.)
    Description: 
    1 online resource (x, 324 pages)
    Requests: 
    0
    Summary: 
    We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
    Add to my list 
    Copy/Holding information
    No Item Information


    Horizon Information Portal 3.25_9884
     Powered by Dynix
    © 2001-2013 SirsiDynix All rights reserved.
    Horizon Information Portal