HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information   Holdings     Summary     More Content       More by this author     Jones, Robert, 1957 August 31- author.     Subjects     Branding (Marketing)     Brand name products.     Browse Catalog     by author:      Jones, Robert, 1957 August 31- author.       by title:      Branding : a very sh...         MARC Display

Branding : a very short introduction / Robert Jones. by Jones, Robert, 1957 August 31- author. Oxford, United Kingdom ; New York, NY : Oxford University Press, 2017. Subjects Branding (Marketing)   Brand name products. ISBN:  9780198749912 (paperback) : 0198749910 (paperback) Series:  Very short introductions ; 527. Description:  136 pages : illustrations ; 18 cm. Edition:  First edition. Requests:  0 Summary:  In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.827 Jo Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.827 Jo Checked In Add Copy to MyList

Horizon Information Portal 3.0

© 2001-2013 SirsiDynix All rights reserved.