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Item Information       Summary     More Content     More by this author     Korhan, Jeff, 1957-     Subjects     Social media.     Small business.     Browse Catalog     by author:      Korhan, Jeff, 1957-       by title:      Built-in social [ele...         MARC Display

Built-in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan. by Korhan, Jeff, 1957- Hoboken : Wiley, 2013. Subjects Social media.   Small business. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=94F75A5E-10DD-4A11-BA02-088B0F2F8C31 This title is available online; click here to access ISBN:  9781118631898 (electronic bk.) 1118631897 (electronic bk.) 9781118631799 (electronic bk.) 111863179X (electronic bk.) Description:  1 online resource. Contents:  Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. Requests:  0 Summary:  How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors.   Copy/Holding information No Item Information

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