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Business plans that work [electronic resource] : a guide for small business / Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons.

by Zacharakis, Andrew.

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New York : McGraw-Hill, c2011.

Business planning.

Small business.

Entrepreneurship.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E9568FEB-8998-4917-B7FF-BF4AF0BAE751 This title is available online; click here to access

9780071752572 (electronic bk.)

0071752579 (electronic bk.)

1 online resource (viii, 197 p.) : ill.

Entrepreneurs create the future -- Before you start planning, ask the right questions -- Getting started -- Industry : zoom lens on opportunity -- Company and product description : selling your vision -- Marketing plan : reaching the customer -- Operations and development : execution -- Team : the key to success -- The critical risks and offering plan sections -- Financial plan : telling your story in numbers.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and for whom -- Secure the capital you need to get the project off the ground -- Assess opportunities and risks involved in your project -- Avoid common pitfalls that cost money, time, and effort --Book Jacket.

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