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Item Information       Summary     More Content     More by this author     Revella, Adele, author.     Subjects     Consumer behavior.     Marketing -- Management.     Browse Catalog     by author:      Revella, Adele, author.       by title:      Buyer personas [elec...         MARC Display

Buyer personas [electronic resource] : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella. by Revella, Adele, author. Hoboken, New Jersey : Wiley, c2015. Subjects Consumer behavior.   Marketing -- Management. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=8974C56D-5257-4EEB-ACDE-9EA3CCA819DC This title is available online; click here to access Electronic Resource https://samples.overdrive.com/buyer-personas?.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0128-1/{8974C56D-5257-4EEB-ACDE-9EA3CCA819DC}Img100.jpg ISBN:  9781118961650 (electronic bk.) 111896165X (electronic bk.) 9781118961667 (electronic bk.) 1118961668 (electronic bk.) Description:  1 online resource. Requests:  0 Summary:  "Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert."--   Copy/Holding information No Item Information

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