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Item Information   Holdings     Summary     More Content       More by this author     Lindstrom, Martin, 1970-     Subjects     Neuromarketing.     Consumer behavior.     Shopping -- Psychological aspects.     Marketing -- Psychological aspects.     Browse Catalog     by author:      Lindstrom, Martin, 1970-       by title:      Buy ology : truth an...         MARC Display

Buy ology : truth and lies about why we buy / Martin Lindstrom. by Lindstrom, Martin, 1970- New York : Doubleday, c2008. Subjects Neuromarketing.   Consumer behavior.   Shopping -- Psychological aspects.   Marketing -- Psychological aspects. ISBN:  9780385523882 (hc) 0385523882 (hc) Description:  xi, 240 p. ; 22 cm. Edition:  1st ed. Contents:  A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day. Requests:  0 Summary:  How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.   Copy/Holding information Location Collection Call No. Status Due Date   Ewa Beach P/S Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Hawaii State Library Business, Science & Technology 658.834 Li Lost 09/15/2011 Add Copy to MyList Kalihi-Palama Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.834 Li Lost 01/09/2023 Add Copy to MyList Lihue Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Liliha Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Mililani Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Salt Lake-Moanalua Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList Waianae Public Library Adult Nonfiction 658.834 Li Checked In   Add Copy to MyList

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