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Item Information       Summary     More Content     More by this author     Wunker, Stephen M.     Subjects     Marketing.     Creative ability in business.     Browse Catalog     by author:      Wunker, Stephen M.       by title:      Capturing new market...         MARC Display

Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. by Wunker, Stephen M. New York : McGraw-Hill, c2011. Subjects Marketing.   Creative ability in business. ISBN:  9780071767446 (alk. paper) 0071767444 (alk. paper) Description:  xxi, 260 p. : ill. ; 24 cm. Contents:  Why new markets matter -- Finding new markets -- Assessing what doesn't exist -- The first customers -- Paths to market penetration -- Entering at the right time -- Fufilling the potential of emerging markets -- Enabling the corporation -- A catalytic role for government. Requests:  0   Copy/Holding information No Item Information

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