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Car guys vs. bean counters : the battle for the soul of American business / Bob Lutz.

by Lutz, Robert A.

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New York : Portfolio/Penguin, 2011.

Automobile industry and trade -- United States.

New products -- United States.

9781591844006 :

xii, 241 p., [16] p. of plates : ill. (some col.) ; 22 cm.

The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --from publisher description

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