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Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.

by Brown, Tim, 1954-

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[New York] : Harper Business, c2009.

Organizational change.

Reengineering (Management)

Corporate reorganizations.

Industrial design.

9780061766084 (hc.) :

0061766089 (hc.)

viii, 264 p. : ill. ; 24 cm.

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.

Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process.

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