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Item Information       Summary     More Content     More by this author     Elmore, Bartow J., author.     Subjects     Coca-Cola Company.     Soft drink industry -- United States.     Sustainable development.     Social responsibility of business.     Browse Catalog     by author:      Elmore, Bartow J., author.       by title:      Citizen Coke [electr...         MARC Display

Citizen Coke [electronic resource] : the making of Coca-Cola capitalism / Bartow J. Elmore. by Elmore, Bartow J., author. [Ashland, Or.] : Blackstone Audio, Inc., 2014. Subjects Coca-Cola Company.   Soft drink industry -- United States.   Sustainable development.   Social responsibility of business. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=2576B96D-9175-4F96-A5CF-280A0A24F59B This title is available online; click here to access Electronic Resource http://excerpts.contentreserve.com/FormatType-25/0887-1/1982296-CitizenCoke.wma Electronic Resource http://excerpts.contentreserve.com/FormatType-425/0887-1/1982296-CitizenCoke.mp3 Electronic Resource http://images.contentreserve.com/ImageType-100/0887-1/{2576B96D-9175-4F96-A5CF-280A0A24F59B}Img100.jpg ISBN:  9781483046136 (electronic audio bk.) 1483046133 (electronic audio bk.) Description:  1 online resource (1 sound file) : digital Edition:  Unabridged. Requests:  0 Summary:  Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.   Copy/Holding information No Item Information

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