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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Jones, Graham.
Subjects
Teleshopping -- Psychological aspects.
Consumer behavior.
Business enterprises -- Computer network resources.
Web site development.
Electronic commerce -- Management.
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by author:
Jones, Graham.
by title:
Click.ology : what w...
MARC Display
Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / Graham Jones.
by
Jones, Graham.
London ; Boston : Nicholas Brealey Publishing, 2014.
Subjects
Teleshopping -- Psychological aspects.
Consumer behavior.
Business enterprises -- Computer network resources.
Web site development.
Electronic commerce -- Management.
ISBN:
9781857886047 (pbk.) :
Description:
viii, 195 pages : illustrations ; 21 cm
Contents:
The CLICK system -- Why people shop -- Why people shop online -- How people shop online -- It's all about prices -- Shopping carts get abandoned -- Happy customers buy again -- Do my friends like it? -- Can the retailer be trusted? -- Avoiding the cons -- Creating the perfect online store -- The future of online shopping -- click.ology.
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Hawaii State Library
Business, Science & Technology
658.8342 Jo
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