HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information   Holdings     Summary     More Content       More by this author     Robinson, Steve, 1950- author.     Subjects     Chick-Fil-A Corporation -- History.     Branding (Marketing) -- United States -- History.     Fast food restaurants -- United States -- History.     Advertising -- United States -- History.     Businesspeople -- United States.     Browse Catalog     by author:      Robinson, Steve, 1950- author.       by title:      Covert cows and Chic...         MARC Display

Covert cows and Chick-fil-A : how faith, cows, and chicken built an iconic brand / Steve Robinson. by Robinson, Steve, 1950- author. Nashville : Nelson Books, an imprint of Thomas Nelson, [2019] Subjects Chick-Fil-A Corporation -- History.   Branding (Marketing) -- United States -- History.   Fast food restaurants -- United States -- History.   Advertising -- United States -- History.   Businesspeople -- United States. ISBN:  9781400213160 (hardback) : 1400213169 (hardback) : Description:  xix, 215 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm Requests:  0 Summary:  "The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success."--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 647.9573 Ro Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 647.9573 Ro Checked In Add Copy to MyList

Horizon Information Portal 3.25_9884

© 2001-2013 SirsiDynix All rights reserved.