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Create the future : tactics for disruptive thinking ; The innovation handbook / Jeremy Gutsche, CEO of Trend Hunter ; foreword by Malcolm Gladwell.

by Gutsche, Jeremy, 1978- author.

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New York, NY : Fast Company Press, [2020]

Organizational change.

Diffusion of innovations -- Management.

Creative ability in business.

Success in business.

9781732439146 (paperback) :

xxiii, 134 pages, viii, 186 pages : illustrations (some color) ; 23 cm

(Side 1) The ability to change -- (Side 2) Culture of innovation -- Opportunity hunting -- Adaptive innovation -- Infectious messaging.

Learn to Innovate and Make Real Change. In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.

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