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Item Information       Summary     More Content     More by this author     Gould, Rennie.     Subjects     Industrial marketing.     Strategic planning.     Customer relations.     Browse Catalog     by author:      Gould, Rennie.       by title:      Creating the strateg...         MARC Display

Creating the strategy [electronic resource] : winning and keeping customers in B2B markets. by Gould, Rennie. London : Kogan Page, 2012. Subjects Industrial marketing.   Strategic planning.   Customer relations. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=16E09865-B6E5-4119-8B54-64019E9834D7 This title is available online; click here to access ISBN:  9780749466183 (electronic bk.) 0749466189 (electronic bk.) Description:  1 online resource (248 p.) Requests:  0 Summary:  Creating the Strategy is a practical, "how-to" book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organisations around the winning & keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible for creating outstanding sales and business performance in B2B markets. The book identifies the importance of sales & customer stra   Copy/Holding information No Item Information

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