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Item Information   Holdings     Summary     More Content       More by this author     Doucett, Elisabeth.     Subjects     Libraries -- Marketing.     Branding (Marketing)     Browse Catalog     by author:      Doucett, Elisabeth.       by title:      Creating your librar...         MARC Display

Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett. by Doucett, Elisabeth. Chicago : American Library Association, 2008. Subjects Libraries -- Marketing.   Branding (Marketing) ISBN:  9780838909621 (pbk. : alk. paper) 0838909620 (pbk. : alk. paper) Description:  xiii, 124 p. : ill. ; 23 cm. Contents:  Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.1902 Do Checked In Add Copy to MyList

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