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Item Information       Summary     More Content     More by this author     Moore, Geoffrey A., 1946- author.     Subjects     Selling -- High technology.     High technology -- Marketing.     Technological innovations -- Marketing.     Browse Catalog     by author:      Moore, Geoffrey A., 1946- author.       by title:      Crossing the chasm [...         MARC Display

Crossing the chasm [electronic resource] : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. by Moore, Geoffrey A., 1946- author. [Place of publication not identified] : HarperBusiness, 2014. Subjects Selling -- High technology.   High technology -- Marketing.   Technological innovations -- Marketing. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=1329244 This title is available online; click here to access Electronic Resource https://samples.overdrive.com/crossing-the-chasm-a6f03c?.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0293-1/{A6F03C05-C0FB-422B-AE47-B22F6D357198}Img100.jpg ISBN:  9780062293008 (electronic bk.) 0062293001 (electronic bk.) Description:  1 online resource Edition:  Third edition. Requests:  0 Summary:  The bible for bringing cutting-edge products to larger markets'now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle'which begins with innovators and moves to early adopters, early majority, late majority, and laggards'there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.   Copy/Holding information No Item Information

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