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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
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Johnson, Lisa, 1967-
Subjects
Women consumers.
Marketing.
Browse Catalog
by author:
Johnson, Lisa, 1967-
by title:
Don't think pink : w...
MARC Display
Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
by
Johnson, Lisa, 1967-
New York : AMACOM, c2004.
Subjects
Women consumers.
Marketing.
ISBN:
081440815X :
Description:
x, 230 p. ; 24 cm.
Contents:
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
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