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Item Information       Summary     More Content     More by this author     Jantsch, John, author.     Subjects     Selling -- Handbooks, manuals, etc.     Branding (Marketing)     Customer relations.     Browse Catalog     by author:      Jantsch, John, author.       by title:      Duct tape selling [e...         MARC Display

Duct tape selling [electronic resource] : think like a marketer, sell like a superstar / John Jantsch. by Jantsch, John, author. New York : Portfolio/Penguin, c2014. Subjects Selling -- Handbooks, manuals, etc.   Branding (Marketing)   Customer relations. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=5FBD536F-E5B2-466A-B2B4-CBF9E20E2F82 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/1523-1/{5FBD536F-E5B2-466A-B2B4-CBF9E20E2F82}Img100.jpg ISBN:  9781101619926 (electronic bk.) 1101619929 (electronic bk.) Description:  1 online resource (248 pages) Requests:  0 Summary:  "The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"--   Copy/Holding information No Item Information

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