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Item Information       Summary     More Content     More by this author     Goodman, Gail F., 1960-     Subjects     Internet marketing.     Small business marketing.     Online social networks.     Social media.     Browse Catalog     by author:      Goodman, Gail F., 1960-       by title:      Engagement marketing...         MARC Display

Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman. by Goodman, Gail F., 1960- Hoboken, N.J. : Wiley, 2012. Subjects Internet marketing.   Small business marketing.   Online social networks.   Social media. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=217DC88B-5882-41F4-9517-CF9AD94195CA This title is available online; click here to access Electronic Resource http://catalogimages.wiley.com/images/db/jimages/9781118101025.jpg ISBN:  9781118223789 (electronic bk.) 1118223780 (electronic bk.) 9781118237113 (electronic bk.) 1118237110 (electronic bk.) Description:  1 online resource. Requests:  0 Summary:  "As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--   Copy/Holding information No Item Information

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