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Entering StartUpLand : an essential guide to finding the right job / Jeffrey Bussgang.

by Bussgang, Jeffrey, author.

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Boston, Massachusetts : Harvard Business Review Press, c2017.

New business enterprises.

Work environment.

9781633693845 (hardcover) :

1633693848 (hardcover)

230 pages : illustrations ; 25 cm

Introduction: Entering StartUpLand -- The product manager -- The business development manager -- Marketing -- The growth manager -- Sales -- Finance -- The search process.

"Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work required to operate a fledgling company and grow it into something of value. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do. You'll gain insight into how successful start-ups operate and learn to assess which of them you might want to join--or emulate"--Provided by publisher.

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