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Item Information       Summary     More Content     More by this author     Skinner, Bruce E.     Subjects     Corporate sponsorship.     Special events.     Browse Catalog     by author:      Skinner, Bruce E.       by title:      Event sponsorship [e...         MARC Display

Event sponsorship [electronic resource] / Bruce E. Skinner, Vladimir Rukavina. by Skinner, Bruce E. New York : John Wiley & Sons, c2003. Subjects Corporate sponsorship.   Special events. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=B7845062-7938-44D0-BB37-8945BC24479D This title is available online; click here to access ISBN:  0471431087 (electronic bk. : Adobe Reader) Series:  Wiley event management series Contents:  Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. Requests:  0   Copy/Holding information No Item Information

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