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Item Information   Holdings     Summary     More Content       More by this author     Handley, Ann, 1963- author.     Subjects     Internet marketing.     Business communication.     Marketing.     Browse Catalog     by author:      Handley, Ann, 1963- author.       by title:      Everybody writes : y...         MARC Display

Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley. by Handley, Ann, 1963- author. Hoboken, New Jersey : John Wiley & Sons, Inc., [2023] Subjects Internet marketing.   Business communication.   Marketing. ISBN:  9781119854166 (hardcover) : 1119854164 (hardcover) Description:  xix, 412 pages : illustrations ; 24 cm Edition:  Completely revised and expanded. Requests:  0 Summary:  "A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism .Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."--   Copy/Holding information Location Collection Call No. Status Due Date   Hawaii State Library Business, Science & Technology 658.872 Ha Checked out 06/26/2024 Add Copy to MyList Liliha Public Library Adult Nonfiction 658.872 Ha Checked In   Add Copy to MyList Mililani Public Library Adult Nonfiction 658.872 Ha Checked In   Add Copy to MyList Pahoa P/S Library J -- Juvenile Nonfiction 658.872 Ha missing from shelf   Add Copy to MyList Pearl City Public Library Adult Nonfiction 658.872 Ha Checked In   Add Copy to MyList Waimea Public Library (Kauai) Adult Nonfiction 658.872 Ha Checked In   Add Copy to MyList

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