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Everybody writes [electronic resource] : your go-to guide to creating ridiculously good content / Ann Handley.

by Handley, Ann, 1963- author.

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Hoboken, New Jersey : Wiley, c2014.

Internet marketing.

Business communication.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=5ED1BD6E-EC94-413C-A588-FD08569ECA81 This title is available online; click here to access

9781118905593 (electronic bk.)

1118905598 (electronic bk.)

9781118905616 (electronic bk.)

111890561X (electronic bk.)

1 online resource (xxi, 298 pages)

"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"--

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