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Everyone else must fail : the unvarnished truth about Oracle and Larry Ellison / Karen Southwick.

by Southwick, Karen.

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New York : Crown Business, c2003.

Ellison, Larry.

Oracle Corporation -- History.

Computer software industry -- United States -- History.

Businessmen -- United States -- Biography.

x, 306 p. ; 25 cm.

Introduction: "It is not sufficient that I succeed. Everyone else must fail." -- Days of the Departures: "The people who get closest to Larry the fastest also fail the fastest." -- Who's Larry?: "He lays awake late at night thinking how to make Oracle - and himself - number one, bigger than Microsoft, bigger than anyone." -- The early years: How Oracle grabbed a new market from under the nose of IBM -- On the Ropes: How Oracle Ran Amuck -- Saving Oracle : Larry Gets Some Much Needed Help -- Remaking Oracle: Growing up reluctantly -- Becoming a household name: "The PC is a ridiculous device." -- Turning the Oracle battleship: Embracing the Internet -- "Memo to Oracle: Stop blaming customers." -- Going for the jugular: "We're kicking ASK and taking names" -- Uphill battles: "Its never a good thing to have that many people in an industry cheering for your demise." -- Cult or culture: "I will buy you ... the General Electric Corporation, which is quite expensive and even dinner on Friday." -- On the Edge: Oracle peers into the precipice.

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