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Item Information   Holdings     Summary     More Content       More by this author     Klaff, Oren, author.     Subjects     Selling -- Psychological aspects.     Persuasion (Psychology)     Browse Catalog     by author:      Klaff, Oren, author.       by title:      Flip the script : ge...         MARC Display

Flip the script : getting people to think your idea is their idea / Oren Klaff with Andy Earle. by Klaff, Oren, author. [New York, New York] : Portfolio/Penguin, [2019] Subjects Selling -- Psychological aspects.   Persuasion (Psychology) ISBN:  9780525533948 (hardcover) : Description:  xii, 238 pages ; 22 cm Contents:  Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Flip the script, go anywhere, try anything, and put it all on the line to win an impossible deal -- Conclusion. Requests:  0 Summary:  "No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.85 Kl Checked In Add Copy to MyList

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