HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
Izaret, Jean-Manuel, author.
Subjects
Pricing.
Strategic planning.
Consumer behavior.
Game theory.
Browse Catalog
by author:
Izaret, Jean-Manuel, author.
by title:
Game changer : how s...
MARC Display
Game changer : how strategic pricing shapes business, markets, and society / Jean-Manuel Izaret & Arnab Sinha.
by
Izaret, Jean-Manuel, author.
Hoboken : Wiley, [2024]
Subjects
Pricing.
Strategic planning.
Consumer behavior.
Game theory.
ISBN:
9781394190584 (hardback) :
1394190581 (hardback)
Description:
ix, 419 pages : color illustrations ; 24 cm
Requests:
0
Summary:
More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy--and the structured framework to derive and support it--these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: Inputs: Costs, competitors, prices, and most importantly, the value the company creates for customers. Customer behavior: Elasticity, price discrimination, and game theory. Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company"--Provided by publisher.
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.816 Iz
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.