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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Li, Charlene.
Subjects
Online social networks -- Economic aspects.
Information society -- Economic aspects.
Browse Catalog
by author:
Li, Charlene.
by title:
Groundswell : winnin...
MARC Display
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
by
Li, Charlene.
Boston, Mass. : Harvard Business Press, c2008.
Subjects
Online social networks -- Economic aspects.
Information society -- Economic aspects.
ISBN:
9781422125007 :
1422125009 :
Description:
xiii, 286 p. : ill. ; 25 cm.
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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Call No.
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Hawaii State Library
Social Science & Philosophy
303.4833 Li
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Horizon Information Portal 3.25_9884
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