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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

by Levinson, Jay Conrad.

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Boston : Houghton Mifflin, 2007.

Small business -- Management.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip073/2006033833.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html

9780618785919 :

xii, 368 p. ; 23 cm.

4th ed., Completely updated and expanded ed.

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.

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