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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / Jay Conrad Levinson, David E. Perry.

by Levinson, Jay Conrad.

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Hoboken, N.J. : Wiley, 2011.

Career development.

Vocational guidance.

9781118019092 (pbk.)

1118019091 (pbk.)

xli, 317 p. : ill. ; 24 cm.

The winner's edge: why the job markets ahs drastically changed -- Why you need to become a guerrilla job-hunter: the new global America -- Your Guerrilla Mind-Set. -- Personal branding guerrilla style: shape up your brand with attitude -- Attitude Check: upfront and personal -- Your guerrilla strategy: think like a general, execute like a sergeant -- Weapons That Make you a Guerrilla. -- Your research plan: research, the guerrilla's competitive edge -- Resume writing and cover letter boot camp: overhaul your personal marketing materials -- Guerilla networking: a radical approach -- Tactics That Make you a Guerrilla. -- LinkedIn, the 800 pound gorilla: your "be found" epicenter -- Digital breadcrumbs: plugged in, turned on, tuned in -- Commando Tactics: 15 breakthrough strategies that work -- Your Guerrilla Job-Hunting Campaign. -- The force multiplier effect in action: 12 sample campaigns -- Hand-to-hand combat: winning the face-to-face interview -- Negotiating the deal: how to bargain with confidence -- Career lancing: all, ways, ready -- Free job search resources.

"Guerrilla Marketing for Job Hunters-3rd edition will be revised, updated, and expanded to include new and timely information about recruiting in the information age. This will be specific to utilizing social networking tools as a means of taking control of the job search, as well as expert advice from respected guest bloggers. In short, the 3rd edition expands on the techniques of the 2nd edition, including tips on how to Leverage Facebook, Twitter, Google, and other social networking sites to take advantage of "the secret lives of top recruiters" Learn how to present their skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters"--

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