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  • Levinson, Jay Conrad.
     
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  • Marketing -- Planning.
     
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  •  Guerrilla marketing ...
     
     
     
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    Guerrilla marketing remix [electronic resource] : [the best of guerrilla marketing] / Jay Conrad Levinson and Jeannie Levinson.
    by Levinson, Jay Conrad.
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    [Irvine, Calif.] : Entrepreneur Press, c2011.
    Subjects
  • Marketing.
  •  
  • Marketing -- Planning.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=80BFAFB1-9164-4D6C-B473-DBFA3A7A8D98 This title is available online; click here to access
    ISBN: 
    9781613081655 (electronic bk.)
    1613081650 (electronic bk.)
    Description: 
    1 online resource (vii, 464 p.)
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    Summary: 
    Cash in with guerrilla marketing's greatest hits. Updated, adapted, remastered ... the father of guerrilla marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver the best of guerrilla marketing--a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling guerrilla marketing books. When they write the history of marketing thought, Jay doesn't get a page ... he gets his own chapter. This book is the culmination of guerrilla marketing's huge footprint on the marketing landscape.
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