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Guerrilla marketing weapons [electronic resource] : 100 affordable marketing methods for maximizing profits from your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

[Ashland, Or.] : Blackstone Audio, [2007]

Small business -- Management.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=84A428B8-2C9C-4155-A1FC-CC66093CC4FB This title is available online; click here to access

Electronic Resource

http://excerpts.contentreserve.com/FormatType-25/0887-1/121443-GuerrillaMarketingWeapons.wma

078614338X (sound recording : OverDrive Audio Book)

9780786143382 (sound recording : OverDrive Audio Book)

Too many small- and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla marketing, a method that puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

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