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Item Information       Summary     More Content     More by this author     Slaunwhite, Steve.     Subjects     Advertising copy.     Browse Catalog     by author:      Slaunwhite, Steve.       by title:      The everything guide...         MARC Display

The everything guide to writing copy [electronic resource] / Steve Slaunwhite. by Slaunwhite, Steve. Avon, MA : Adams Media, ©2007. Subjects Advertising copy. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=702243 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-410/1705-1/B9C/E84/4F/EverythingGuideToWritingCopy9781440524035.epub Electronic Resource https://samples.overdrive.com/?crid=B9CE844F-ECDC-4285-9D65-7165EF55C5F4&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1705-1/{B9CE844F-ECDC-4285-9D65-7165EF55C5F4}Img100.jpg ISBN:  9781440524035 (electronic bk.) 1440524033 (electronic bk.) Series:  Everything series. Description:  1 online resource. Requests:  0 Summary:  The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:Write compelling headlines, tag lines, and leadsAvoid common copywriting mistakesStrengthen brand developmentStart a freelance copywriting businessWrite copy for all media-print, radio, TV, and Web sitesWhethe.   Copy/Holding information No Item Information

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