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Item Information   Holdings     Summary     More Content       More by this author     Chipchase, Jan.     Subjects     Marketing research.     New products.     Consumer behavior.     Browse Catalog     by author:      Chipchase, Jan.       by title:      Hidden in plain sigh...         MARC Display

Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt. by Chipchase, Jan. New York, NY : HarperBusiness, c2013. Subjects Marketing research.   New products.   Consumer behavior. ISBN:  9780062125699 : 0062125699 Description:  239 p. ; 24 cm. Edition:  1st ed. Contents:  Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.575 Ch Checked In Add Copy to MyList

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