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  • Heffernan, Margaret, 1955-
     
     Subjects
     
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  • Businesswomen.
     
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  • Women-owned business enterprises.
     
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    How she does it : how women entrepreneurs are changing the rules of business success / Margaret Heffernan.
    by Heffernan, Margaret, 1955-
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    New York : Viking, 2007.
    Subjects
  • Businesswomen.
  •  
  • Women-owned business enterprises.
  • Electronic Resourcehttp://www.loc.gov/catdir/enhancements/fy0719/2006041379-d.html
    ISBN: 
    9780670038237 :
    0670038237
    Description: 
    xiii, 274 p. ; 22 cm.
    Contents: 
    1: Fire in the belly, skin in the game -- The need to achieve -- Zeitgeist -- Niche is nice (and margins are marvelous) -- 2: It ain't what we do, it's the way that we do it -- The value of values -- The power of people -- Leadership as orchestration -- Customer love -- Improvisation -- Help! -- Staying power -- Money isn't everything -- 3: The only failure is not to try -- M & A: marriage and acclimatization -- Birth of a saleswoman -- The new norm.
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    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.0082 HeChecked InAdd Copy to MyList


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