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Item Information       Summary     More Content     More by this author     Ries, Al.     Subjects     Brand name products -- Management.     Marketing -- Decision making.     Internet marketing.     Browse Catalog     by author:      Ries, Al.       by title:      The 22 immutable law...         MARC Display

The 22 immutable laws of branding [electronic resource] : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by Ries, Al. New York : PerfectBound, 2002. Subjects Brand name products -- Management.   Marketing -- Decision making.   Internet marketing. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=0FB0B19E-F30B-4C59-BC9E-80BCAB9DE89D This title is available online; click here to access ISBN:  0060085177 (electronic bk. : Adobe Reader) Contents:  The 22 immutable laws of branding -- The 11 immutable laws of internet branding. Requests:  0   Copy/Holding information No Item Information

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